Ep 30: Tia Roqaa - Founder of Roccabox Shares Her Rollercoaster Journey to Success

Tia Roqaa is the Founder of Roccabox, a leading independent UK beauty subscription box company. Every month they send a box full of branded beauty and wellness goodies designed to make their customers feel as good as they look.  They have partnered with incredible brands like HUDA Beauty, SugarBearHair, St. Tropez, Smashbox and Nip+Fab. Roccabox has been featured in media titles such as Grazia, Cosmopolitan and Elle.  In this podcast, Tia shares her motivation behind Roccabox and how a subscription-based model works for her business. Find out her plans for Black Friday and how they have changed over the years.  She discusses the marketing strategies that work for her business, partnerships and influencers. Tia explains how upholding high standards, engaging with email marketing, creating limited boxes and social media has helped her retain her customers. Find out how feedback is the key to securing long term relationships with her partners and how to approach the big brands in the first place. She shares her strategy for keeping on top of the latest trends and stresses the importance of not getting blindsided by people who THINK they know better.