Ep 301 Michael Haynes - SME Business Growth Specialist

My special guest this episode is Michael Haynes who will show what is possible in business growth in today's ever-changing and volatile market.Michael Haynes is an SME Business Growth specialist and has just returned from the US where he was speaking at several conferences and meeting with the best and brightest in business growth strategies for small to mid-sized and growing businesses.Michael also specialises in go-to-market strategies for professional services firms and works with a number of these globally.In this podcast, we discuss strategies such as "nearbound" and why traditional methods such as outbound are not achieving the results they used to.We also discuss why professional services marketing is different from product marketing and the strategies professional services firms need to consider going forward.You can learn more about Michael here at his LinkedIn Profile: https://www.linkedin.com/in/michaelhhaynes/ You can access his B2B Go to Market Playbook for SME Professional Service Firms here: https://listeninnovategrow.com/sme-playbook/