Hi everybody and welcome to the Daily Grind. I am your host, Colin Morgan, and five days a week, I aim to motivate, educate, and inspire you to live the life of your dreams. I interview some of the most successful and inspiring people, along with sharing inside of my own, in order for you to not only be successful in what you're doing, but prosper in business and life. The show is for grinders.
People who don't just have dreams, but are willing to lay it all on the line and grind for what they want. Welcome everyone to the Daily Grind. Hey grinders, for a limited time, I'm opening back up my lines and offering all of you listening, an opportunity to book a free 15 minute call with me. There's only a few rules to this.
One being just be as detailed as possible when you do book the call about what we're looking to speak with me about. And number two, if you're looking to be a guest on the show, there's no need to book the call, please just email me with your information and we can take it from there. But really look forward to booking the call. You're going to see the link in the description of this podcast.
I look forward to speaking with you. Hi everybody and welcome back to the show. On today's episode, I'm sharing with you an interview I did with Adam Shabli on casting the pod. Adam's a great guy, one of a good friend of mine in the podcast space and really we get into why I started podcasting the impact it had on my life and my business, how you can get started podcasting yourself or if you're interested, you can learn how I did it and how other successful people have as well.
But just really interesting conversation that I'm happy to share with you all again. If you like today's conversation, just hit that like button, leave us a comment, let us know what you think. But ultimately be sure to grab that pen, notepad, sit back and dive deep in today's interview with myself on casting the pod. Enjoy everyone.
My name is Adam Shabli and I'm a podcaster. I launched my first show called the Million Pound Mission back in 2016, and I had high hopes of connecting with my core audience and getting my message out there. And what I actually discovered was that this podcasting thing is a whole lot harder than it looks. And I was ready to give up after my first 50 episodes.
Everything changed for me with a chance encounter with a veteran podcaster that set me on the right path. And within three months of that chance encounter, I had a top-ranked show and I felt like I was finally able to get my message out there and connect with and help my audience. That was awesome for me. And with this podcast, my goal is to help you, my fellow casters of the pod, get the information, the tools and the guidance that you need so that you can get your message out there.
Welcome to casting the pod. Well, hello there. Good looking. It's your buddy Adam, the PhD, the previously heavy dude, and I'm the host of a podcast called the Million Pound Mission.
My friend, this podcast is not that podcast. This podcast is casting the pod and today I've got my friend Colin Morgan from the Daily Grind Podcast on here like R. Kelly says right nothing wrong with the Daily Grind Podcast. This was a great interview.
I say that every week, but it is always true. Tell me I'm lying. Just tell me. All right.
And we have a great connection. We choked around a little bit. There's always, if you guys haven't listened all the way through to the All the Way End on this podcast, you're missing out on all the secret songs I've been putting at the end of the episodes, so to speak, you know, secret songs in the terms of those that grew up in the 80s and 90s. And we had CDs and you had to like fast forward to the end or just listen to the song of the very end because there was like a secret song at the end.
So I've been putting on a few bloopers, funny moments and things like that. So if you need to go back and re-listen to every episode and fast forward to the end and see what kind of hilarious things you've been missing out on. So in today's episode, again, I'm chatting with my friend Colin Morgan from the Daily Grind podcast. And with the show, The Daily Grind, Colin dives into the entrepreneur's mind of how they got their start, some of the early behaviors they implemented to learn their craft and then obstacles that they had to overcome to get where they are and how mentorship and self-education accelerated the process.
Now, in this interview, Colin and I discussed how he got started in podcasting. We talked about how he's been able to land some big name interviews. We talked about how he handles his five show per week schedule. Five shows a week is legit, people.
That's a lot. I've done as many as three with one podcast and that's a lot of work. So we dove deep on that. A lot of questions about how he handles it, how he schedules it out, how he stays efficient with his schedule.
And then he gives me the one single tip that I have implemented since this conversation and seen dramatic, dramatic progress, not only with my ability to connect with my community, but also to add value and even monetize. So I'll let you discover that as it comes out, but really, really good interview. I think you're going to enjoy Colin and his personality. If you are an entrepreneur that is looking for an entrepreneur or business-based podcast, listen to this will be your jam.
If you are somebody that's launching a show, take good notes, Colin, really deliver. So let's dive on in with Colin Morgan from the daily grind podcast. All right, Colin, welcome to casting the pod. Are you ready to cast the pod from here today, bud?
I'm ready, Adam. Thanks so much for having me on the show. It's an honor. I appreciate it.
Well, we've kind of been connected through several events. We have a lot of mutual podcasting buddies. I was recently on your show, and I'm really excited to bring your podcasting story to my audience. And I want to start at the beginning.
Like what was that moment like when you decided that you're going to launch a podcast? For sure. Yeah, I got introduced to podcasting maybe two and a half years ago, so I was fairly new. I think like most other people, the first podcast I got introduced to was Entrepreneur on Fire with John Lee Dumas.
I was running a small business with my father. I wanted tips and tricks. I loved what he did. And one day I thought I would love to be on that show.
So I reached out to John and his team and from a little bit of luck and a little bit of skill, I was able to become a guest on his show. So I think I was sweating through shirts during the episode. I decided to go shirtless halfway through. I thought it absolutely sucked.
I was really nervous. Like the first show you do, right? I'm on a big stage in front of people. But that's how I wanted to be right.
Just throw me into the fire. Come up shows, let's do it. And you'll from that show, two months later, it came out in our business, generating extra $10,000 that week. And for us, and for me specifically, I thought, wow, this is a really interesting medium that I want to learn more about.
And as I learned more about it and I listened to other shows, I got really interested in doing one myself. I saw the value in not only being able to provide value to others, but for myself personally, to be able to interview people who I viewed as mentors and viewed as experts in areas in which I wasn't was a real winning formula for us. So every episode at the beginning was like, for me, it's like every show. I do, I learned something new, so I'm writing it down.
I'm like, oh, this is what I'm gonna incorporate into my business. So for me, I did the episode, I wanted to get into podcasting, and I really didn't know what to do. So most other people, I kind of stumbled around for a little bit, and my girlfriend actually came up with a show named The Daily Grind. I'm like, I love it.
I want to do it daily, because for me, doing something one day a week, I feel like I would have, what do they call it, pod fading. That's where you kind of, you know, you burn out after a while. I wanted to stay committed to something that was gonna last a long time. So I did it five days a week, I thought it would grow.
And amazingly, I started the show and, you know, I started to get guess. And I realized it was possible to do it five days a week. So that's really how it began, was just from entrepreneur on fire, seeing the value in it, and not only providing value, but also helping me out as well. That's awesome.
I want to unpack what you just said a little bit in a couple of different ways. So I want to start with, you talked about adding value. I love when podcasters come from that perspective of how can I teach, how can I add value versus, I feel like people that do pod fade, are the ones who are like, how am I gonna make a bunch of money doing this? So who is your ideal audience?
Like who are you trying to serve and add value to with your show? Yeah, at the beginning, so it's evolved. At the beginning, I really wanted to go after the nine to five grinders who are driving into work. And I think for most podcasts, that's going to be the majority of your listeners, regardless of what show you listen to, just because they have the time, it's just there, they're commuting to work, that's just what happens.
But over time, I developed into business owners, we're listening into the show, also people who were looking to start their own podcast, or who were just interested in bettering their lives. So as it evolved, I went away from just business owners, and I started to get into meditation experts and holistic health experts, and also people who did different things. And what I feel is when you interview someone in a different sector, it also helps in with the business side of things as well. So it started off being going after people driving into work Monday through Friday.
That's why I did the Monday through Friday show. But I think as you go forward, I think it will continue to evolve, but you just have to kind of reach out to your audience and ask who's listening. And that's really what I feel like I've done well. And that's how the show is grown from 20 listeners of the first episode.
Yesterday, we were just over 5,000. So I mean, it's amazing how it grows, it's amazing how it works, but it's a fun, fun journey for sure. That is awesome. And so you mentioned reaching out and connecting with your audience.
I feel like that's a veteran move of finding out what your audience wants and then adapting your show to that. So what are some of the ways that you try to get your audience feedbacks through social media? Are you making some asks on the podcast? How are you looking for that interaction?
Both. Yes. So social media, if there's any interaction, I feel like that is the one place that people will go. Also, on the show, what I did, a trick someone gave me, I wish I could plug in here on the show, but I forget.
But he mentioned to me, he's like, just put out a little ad on your show, offering a free 15-minute call. And that way, you're going to be able to engage with your audience, hear what they're liking, what they don't like about the show, and also what they're struggling with. And the minute I did that, I realized the value in it. Because you had mentioned at the beginning, I actually did get into podcasting for making money, just in a different way.
So at the beginning stages, I think I was kind of naive and I wanted sponsors. But then, over time, I realized, wow, when I actually engage with my audience, offer that call, I don't even need sponsors. That is a complete waste of money, if I actually plug that spot. So that was a real eye-opener for me, and that's a way that I'm really able to engage.
So that's something I want brand new podcasters to really let it sink in. Because so many people, I did, too, I was like, sponsors, because we hear all the big shows, and we're like, totally got. And then, like, John Lee Dumas is talking about all the money he's making, all this stuff. So we get those dollar signs, and we're like, I want underwear to sponsor my show.
Also, nice vision putting on a golden pair of underwear. I'm like, yes, they're paying me $50,000 an episode. I would have done it. I would have done it.
I mean, I would totally do that still. So if some underwear company wants to give me money, I'll be on a game. But the connection and what you said of using that time on your show, instead of plugging somebody else's company, you're plugging a connection or plugging your own stuff, that's something that I've started doing more recently. And it's been a game changer.
So that's something that I want brand new people to listen and think over is, how can you market yourself, how can you use that time to connect and to put your own message out there? I feel like that's a game changer. And your listeners were respected for it. Because if you're thinking about a listener, when I have to listen to podcasts, I hate when the ad comes on.
I all swipe through and fast forward a lot of times, right? Like, it's just the reality of it. So if I don't like it, why should I put it on my show? And especially if someone's plugging 15 minute calls and I see value in it, even with the guests, I mean, that for me is just a slam dunk.
So what that 15 minute call, how did you make that connection? Was it go to a link, fill out a form? Were they doing an opt-in or anything like that? How did that connection take place?
Yeah, so I use Calendly for all my call bookings. So I use Calendly, I created a specific link. I put it in my show notes. So if people were listening to the episode, like I said, I would just go to the show notes, click the link to book a free 15 minute call with me.
And I just ask on every one of those calls, because it's 15 minutes, just offer as much detail, like ask them to offer as much detail in terms of what they want to speak to you about what they're currently doing, what goals they want to reach, and therefore you're able to provide as much value in that 15 minutes. And you never know, like that 15 minute call could turn into a client for you, it could turn into business, or it could turn into referrals. But ultimately, you just want to help people. And if you do it that way for the right reasons, then it's just going to grow exponentially.
So I want to go another level deeper on this, because I really like this idea. Something I've thought about before, but I've never, where I always get nervous, Colin, is massaging that conversation, like I would like to convert, like if you and I are doing a 15 minute call right now, and it's going well, like I would really like to bring you that person on as a client. How do you facilitate that without it turning into a sales call? You know what I'm saying?
So are you leading the conversation? Are you making an ask at the end? How are you nurturing that relationship respectfully, but also, you know, if it makes sense leading in the right direction? Yeah, that's a I love that question, because I think that it's a mindset that a lot of people have and it holds them back.
And the way I think about it is I go on the call hoping and expecting they turn into a client, because from 15 minutes, I can provide zero, really no value other than just motivate them for a few, you know, a few days and then it kind of goes away. But if I'm able to work with them and there needs to be a money transaction, because if you do it for free, like everything else, people really don't care about it, but when they pay for it, now they've committed and now you have their attention. And when you have their attention, now you can make real change and you can have a real transformation. So when you go into those calls, don't be nervous about asking, because what you're actually doing is ultimately helping them.
It's not a sales don't be, don't think of it as being salesy. If you don't sell, you're wasting their time and you're wasting your time. It makes sense. So at the end of the call, are you making an ask there?
Or are you doing a follow up email? Or how do you normally, if it makes sense, you know, make that make that totally? So at the beginning stages, like I said, I'll try to get as much information as possible to be able to determine like, what are you looking for in the call? What do you want?
I'll send an email back before the call just to be like, just to clarify, this is what this is what it is that you need. At the beginning stages, it's all about just gathering information. And listen, I'm not like, I don't want to say I'm trying to sell everyone. If I feel like I can't help you, I'm not going to.
Maybe there's someone else that is in my network or that I know that I can share an introduction to them for you. But ultimately, what I'm trying to do is just help you. So if I feel like I can help you, I'll offer in services for a mentorship program, I'll offer services if they're looking to start a business to get in with our company. So it really depends on the person, but I try to get as much information as possible.
So that way it allows me to not, you know, if I'm selling to you Adam, I'm not just wasting my breath and you're sitting back on like this. It's just waste time. Right, right, right. So one final question on this before we move to the, I want to pick your brain on the five day a week program.
But with this, with making that offer, do you think that, you, with your Calendly, I don't know the question that probably pop up is, are you just offering these spots throughout the week? Are you batching them? Are you just saying like, okay, I only do these on Wednesday mornings. Like how do you have five shows a week?
So you're busy doing all that. Yeah. How does this piece fit into your weekly calendar? Is it batch recorded or is it spread throughout the week?
Yes. So I only offer calls on Monday and on Friday. Similarly, I only do podcasts on Tuesday or Wednesday. So I batch everything that I do.
And you really need to be a student of your calendar. You really need to be able to control your calendar, especially if you're busy. But the one thing that I did is I, you really studied like the white space and I learned that from David Meltzer is like the times that I'm not busy. That's really what I'm kind of worried about.
And I just figured out, I would provide the most amount of value to people on Monday and Friday, Tuesday and Wednesday. It was just kind of a flick in the air with a podcast to be honest. There's no thought in that. Yeah.
Well, it makes sense. So like I, I, I batch record. I do all my podcast interviews on Wednesdays and I feel like I get into a flow and I do coaching calls on Thursdays and you get into that flow. I'm not changing my mindset and changing my, my verbiage all time.
I just kind of build momentum throughout the day. So that's another golden tip from Colin Moore. Absolutely. So let's, let's pivot to the five day a week show schedule because I mean much respect, man.
That's intense. Like at one point in time, I was doing three shows a week, now I'm doing one, one episode from each of my shows. I backed down. So just take me through the game plan for how you pull this off.
Because first thing I'm thinking of is I'm, I'm stressing about guests. How do I get enough guests for five episodes a week? Cause I, I get worried about one every other week. And so let's talk about the overall game plan of five episodes a week.
Yeah. So I did at the beginning stages, I, I got, I think 25 interviews recorded before I launched a single episode. And that got me ahead a month. And all I knew that I had to do was just that next month as I just had to grab like two guests a week, two, three guests a week.
And that would get me and keep me ahead. So at the beginning stages, like if you're trying to do a daily show, it's a lot of work. There's a lot of reach out. I probably reached out to 20, 30 people a week.
And I would set out a specific day for it. So it was a Friday for me at that time. I'm like, I'm just going to go from, you know, 10 a.m. to two and I'm going to try to get as many guests as possible.
And that'll be the time I did that. But as long as you can stay ahead. So if you can batch at the beginning or just for you, just try to get ahead like four weeks or whatnot, then just try to now you have to just do one a week to stay ahead and you're not like scrambling for that next guest. So you have to you have to stay ahead in the beginning stages, especially if you're trying to do daily, you need to get it recorded before you go live.
Yeah, that makes sense. And in feeling that that buffer zone is, you know, you know, I always think about whether I'm planning workouts or business stuff. I'm like, OK, what's worst case scenario? What can go wrong?
I'm thinking I lose my voice or I'm sick. Like you got to have that buffer zone, especially if you're going that often. Yes. Now, are you delegating some of the back end stuff to VAs or assistance team members, things like that I now am.
So at the beginning stages, I honestly did everything. So I recorded the show, I edited it. I did it like at the beginning stages, I was actually going to do show notes for it. So I had like my first five shows.
I had like eight, 10 paragraphs, and then I realized really quick, this is not happening. I'm going to shoot myself. So I stopped that and I realized, too, like people weren't really going to my show notes. So I just kept it kind of simple, but I got into a real flow.
And the more podcast I did, it's like anything like I'm doing five a week. So I'm doing a lot. I learned really quickly how is best to record it, to make it super simple for me on the edit. And then as I got better, I really didn't have to edit that much.
Other than doing some intros, outros. And I just set it up and away at the beginning that was really systemized. So I had my intro prerecorded with my music, my outro prerecorded. All I had to do is put in the intro for the guest and then plug in the recording.
And then if I messed up, which I definitely did at the beginning, I would just kind of edit it out. But if you just get it set up, and now when I have someone else doing it, the beauty about me knowing what to do is I was able to give them a procedure. So it was a really easy transition. I wrote down what I did exactly how I did it and it made it really simple for them.
So now it takes them maybe 30 minutes a day to get it all done. Nice. That's awesome. I think for people like me, I mess with the editing and the whole authentic, the authenticity revolution has really helped me because when I screw up, I'm like, oh, I'm just authentic.
That was just so rough. I'm just authentic. So it's like the best excuse ever of having all the ums and like, I forget to edit something. I'm like, no, that's just me being authentic, y'all.
That's, that's all good. I think it's a learn thing at the beginning. I hated everything that I said. So it was a lot of cuts and edits.
But now I just let it go. Like, I'm authentic. Authentic. So you've done a ton of interviews.
I want to know which one you were the most nervous about it. So I was having somebody on your show and you're like, you got to get kind of fired up by like a man. Let's not screw this one up. Um, the first one for sure.
Yeah. I had John Lee Dumas on the first one. So they were on his show. That was your first being on a podcast and he was your first guest.
Yes. I made that happen. Oh, my God. This is my first year coming here.
So that was there. And then the first 10 were the most difficult. The one that I was probably the most nervous for was Seth Godin. But at that time, I had done 99.
So it was my hundredth. So I was more comfortable. Um, but what I learned from that show is that I started to treat every guest like a Seth Godin because the pre work that I put into that, understanding who he was reading his material. I really felt like the interview flowed.
I understood who he was. So I could gear the interview in a way which would provide the most amount of value. And although it was the most nerve wracking and it was the biggest person on the on the guest, I started to treat every show like that. And I feel like that's really when things took off for me and I started to see a real change was after episode 100.
Um, just because I realized, you know what? Like I'm putting more effort towards these people than these people and it's just not fair. And it's not fair to me. It's not fair to the guests, not for the audience.
I started treating everyone like a Seth Godin. Um, that was my biggest lesson from it, but it was also the biggest nerves, I guess you could say. So with five episodes a week and you're putting in prep time for these interviews, how are you pulling that off? Because that's that's intense in itself.
Do you have a prep schedule or is it kind of also batched in there or like a research day? Yeah, you know what? I actually don't batch in that as much. I'll look on the weekend of who I have coming up and I'll just do a little pre work.
Um, some are definitely a lot easier than others because I'll know who they are. But the ones who I don't know, that's where I kind of have to go back and maybe listen to a podcast that I did. But I try to self-educate myself every day. I try to better myself every day.
So, um, it's not really a extra work for me. My podcast for the day is just listening to the guest I'm about to have on or reading the book that they just wrote. So, um, it's not as much work. So how are you going about reaching out to these bigger names, like the Seth Godin's Amy Porterfield's JLD?
How are you going after like their, their VA? Are you sending emails or trying to connect through Instagram? Like what kind of ninja moves are you pulling to get these people on your show? Yeah.
Um, well, I mean, for the amount of yeses I've had, I've had triple the amount of nose. That's important. And I still get, yeah, I still get nose. Like I still get people who say no.
And that's completely fine. The way I look at it is I've established that first point of contact. And if you look at a sales process, it takes seven to 12 touches typically for someone to say yes. So now I have them started.
So now in two months, I'll reach back out and four months, I'll reach back out until they see the value until they realize like this, this guy is this Canadian is not going away. Hey, yes. So there it is. So, um, but for me, I just reach out as much as possible.
And the biggest thing you can do is the guests that you do have on when I have Adam on reach out and say, do you know anybody else like you who would be a perfect fit for the show? And that's simply all you can do. And you have a bigger name on like that. Seth Godin got me a couple guests like I, Kawasaki, I believe.
And people will help you out that you just have to ask. Nice. What, what avenue did you work for Amy Porterfield? She's one of my dream interviews.
I love her online stuff. So how did you connect with Amy? I think someone connected me. So if you're listening to the show, I'm going to connect you Adam with her.
Yes. That would be amazing. Yeah, that's she's a bit of a pod crush for me. I have to admit, it's like her voice, she's got one of the best, she delivers.
I mean, her content is amazing, but her voice is like, I feel like she's pouring honey into my earlobes when I hear her talk, you know, it just smooth. It just goes down easy, you know. So who's your dream interview? Who would you like?
Who's that next person? You're like, I got to get this one. And that's your next kind of benchmark interview. Ooh, I mean, when I think of like dream interviews or people that I want to speak to, I mean, I just launched a new show.
It's a YouTube show where I interview kind of similar format to my podcast, but we're out on a golf course and it's video format. So for that show, I mean, I'm a Tiger fan through and through and it probably won't happen for a while, but I'm keeping hope and I'll keep pushing for that. But if I look at some, some big entrepreneurs, I love Gary Vaynerchuk. He provides a ton of value.
I would love to have him on the show or a celebrity. I don't know. I mean, I, to be honest, I haven't really thought of like next level. I think that everyone can provide value in some way.
It's my job to get it out. But when I see someone on the internet or I hear it on a podcast, I hear Adam show and someone I love, like, I'll just reach out. So I don't really have like other than those two. I guess you could sound like a dream list.
That makes sense. That makes sense. That makes sense. Now, somebody that's done as many interviews as you have, there have to be a few funny stories in there.
Like there has to be like an embarrassing moment, like an epic fail or something screws up or like you got to give us a behind the curtain look of something that was messed up. Maybe it was just a really bad guest. Those are always fun stories of like maybe didn't air it, you know, because they were a jerk or something like that. So what do you got Colin?
Man, I got it all. So I always joke my first 20 episodes. Like I said, I did shirtless because I sweat so much because I was so nervous. I got like this person.
Like I don't even deserve to be behind this mic. That's what I was thinking, right? So I'm sweating and the first few are just a nightmare in terms of some fumbling over. I did some really well and then I would jump on another and stumble over my words.
I did have some guests who were very challenging in terms of being able to get out. And there were actually a couple of them were big names and I didn't air them, believe it or not. But I felt like the interview that I did with them, it wouldn't have helped anybody. I just felt like they weren't into it.
It was almost like they were just doing me a favor and it just didn't come out right. And the connection wasn't there and it was just maybe he was busy. And I will never say his name because for a lot of reasons, things happen. But you do have some guests who are very challenging and then there's some recording issues.
I had Russ Raffino on a show and we had some communication problem. I thought he was recording. He thought I was recording because I used to record on Skype, but this was done somewhere else. So I'm like, oh, he's going to record it.
Went through the whole episode. And at the very end, he goes, Colin, I hope you recorded that. I'm like, man, I hope you recorded that. Oh, no.
So I think we both kind of said the F word and then we looked at each other and we're like, I got to do it again. So he did it right away. So thanks to Russ. He did it right away, right?
Same, same interview, everything. So you can go back and listen to that. It's actually pretty funny at the beginning. The second take.
Wow. The second take. That's good. That's good.
You know, those stories of not airing an interview, those, I think those surprise a lot of people because new podcasters, I feel like you feel like good, bad, ugly, if that person's a big name, you got to put it out there. So yeah, that's tough. Yeah, there's only two interviews that I haven't aired. It's just because I felt like the person just kind of had a bad day.
It wasn't. There's more like a, they weren't representing themselves. Well, like one lady is kind of in a bad mood and we're trying to inspire people to lose weight. I'm like, this isn't going to work today.
So you know, you'll reach back out. It happens. Yeah, it happens later. Justin Shank has some great ones.
He had a guy, that was a former pro wrestler that did the interview on his cell phone while driving in a car and the guy was just a total asshole to him the whole time. No, really? You got to ask Justin about that one. He's spoken about it on the on this show before as well.
Oh, that's funny. Yeah, it's awesome. So, you've done a ton of episodes, you've got a ton of experience. What would you say is the hardest part about podcasting so far?
For me doing five days a week, being completely honest is just keeping that like energy and motivation to just keep doing it every day. I think it's difficult sometimes when maybe at the beginning stages for the first five, six months, you're not seeing the results that you want to see. Maybe you're not getting the amount of listeners. You don't feel like you're making an impact, but consistency is key.
And you just have to have that end goal in mind. And what I just kept pushing forward and driving into myself was that it doesn't matter if I'm getting results from this show. It's impacting my life and in so many other ways. Like I was getting healthier.
I felt happier. I felt like I was learning every single day. So even though, sometimes you feel like you're not really making an impact. Even if 50 people are listening to your show.
Really think about that. 50 people are tuning in every day to listen to you. So although it's a small number and people have, you know, 5,000 or 50,000, like 50 people value those 50 people because you never know. Those are the people who are going to grow your show.
Those are the people who have the biggest impact on for the rest of your time. Yep. When was the first time you realized that you were making an impact on other people like you get that DM or you get that email and people like you're reaching out and saying, Hey, this was a great episode. This really made a difference for me.
What was that moment like for you? It was amazing. Like I think the first episode I had on on John Lee Dumas's show. I had some people reach out because I shared a personal story and I spoke about mental health and abuse.
And so people wrote back being like, thank you so much for being open. It really helped me up. It's going through a tough time. And, you know, even one, two people, I think at that moment, I realized like, wow, I can, I have a voice.
I need to use it. I can help people and I really just started pushing forward. But I think, you know, the first time someone, anyone reaches out to you, whether it's like great show or even today, someone reaches out to me being like, that was an awesome show. It like, it gives you so much energy.
Like it's amazing what it does for you. So I mean, even if people aren't just, you know, keep asking for it. Keep asking for it. Cause when they do, it's, it's, it's special.
Like, I don't mean just sounds really sentimental, but it's a really special experience. Yeah, I'm either with you. And like you said, if you have 50 people listening to you, the weird thing about podcasting is that we know we can see people are tuning in, but sometimes it disconnect. Cause we don't see people when we're talking.
You know, it's not like I can't see their reaction. You know, even if you go like live on Facebook, you can still get the heart. It's like, Oh, this is, this is hitting a chord. I'm doing something right.
So with podcasting, it's like a delayed reaction. It's like you take the swing first and you find out later, if you hit the home run and people start coming back and contacting you. So it is magic. So if you guys are getting something out of this, make sure that you had Colin up and let him know that you are enjoying it, do thumbs up.
So what would you say? Give us something that you're doing now that's going really, really well for your show that maybe it's a social media strategy, a marketing strategy, a connection with your audience strategy. I love the 15 minute interview, the call thing. Like that's something I'm going to start implementing right away, stolen.
So what, what else? What else do you feel like it's something that other people can get some value out of that they can implement just like you are? Yeah, I think with social media, again, it's like, my biggest thing is you have to stay consistent with it. So if you start posting on Facebook and Instagram and Twitter, like post on Facebook, Instagram and Twitter, every episode, I think for a point in time, you kind of get a little bit like, for me, it was five days a week, I'm like, should I post every day?
People are going to hate me, right? Like, yeah, it's like all I'm doing is posting this stuff. But then you realize like a long, you mix it up. So as you're posting an episode, people get used to it and then you throw in something that's a value that you learn from the show or a thought that could really help or an inspirational quotes just to get them kind of mixed up with the show.
One thing that everyone can really do when you have it is at the very end, you can ask your guests, what, so typically they'll be business owners or they'll be podcasters, right? Like, what are they struggling with right now and just try to get deep with that. And if you can understand their pain point and even if you can't help, but if you can introduce someone to solve that problem, now you become a person of value to the people you're interviewing. And that's really amazing.
It's like not only having impact on your guests, but how do you have a real impact on your listeners, right? Like, how do you provide value? Like, Adam's really struggling with this. Well, I have a social media expert who can really help you and you share that introduction.
Now you become a person of value. So that's a, that's a really good trick. Batching, I think batching all day, like you do it on Wednesday, find your day, find your time. Just like you had said, you get in a rhythm and at beginning stages, I didn't do that.
I'm like, you book, I need five, I need five a week. So you can book whenever you want. I'll do it at 10 p.m. on a Sunday.
Yeah. Yeah. Let's do it. But you don't get in a rhythm and you're doing other things and you come on and you, I really feel like when you do it every day, you get in a rhythm of the show, you get in a rhythm of the podcast and things start to flow a little bit better.
So those are a few, few, a few nuggets. How about on Instagram? I love your Instagram account, you're, you seem to do a really nice job of promoting your episodes and going through like Instagram stories and things like that. But it doesn't, and like you said, you're putting out five episodes a week, but it seems like you're, you're adding value.
So what's your mindset? When you hit the post button, is it like a checklist of like, this post needs to meet this standard so that it's ready for my audience? Yeah. I try to, when you're listening to the show or when I'm listening to the show, I'm trying to think of like, what is the show really about and what can people listen towards?
So if you want to lose weight, like this is the show for you, or if you want to learn about Facebook marketing strategies and your small business owners, check out this episode. So it's just something geared towards a certain amount of people. So it's not, you know, just listen to the show. I have a new episode out.
Right? Because it's not for everyone. Like my episodes, even though I have people listening, like, potentially you shouldn't be listening to that episode. It's not for you.
Right. It's for a specific type of person that can help. So just understanding that mindset of doing it that way and then trying to take out like a thought from that. So I do a daily thought, which is something that when I'm listening to the episode, I'm like, I think this is a really nice thought that goes well with the episode.
So putting out a daily thought and then on Instagram too, I'll post a quote. So I'll just post a really nice quote with a picture and that's just mixing it up. And I use the quotes for my actual page. And then for my story is where I post the episode.
Yeah. One of the things I started doing recently with my story was I'll actually post a poll question that is relevant to the podcast topic. And I'll ask, like, I just did one about making better decisions. So I put up a poll question.
Are you a good decision maker? Yes or no? And people start voting on that. And then the next slide is check out my new podcast about making better decisions.
So it kind of, if it makes sense, if you answered no, then this is probably a good episode to listen to. And you get the feedback like specific people that you can follow back up around with and send a little DM and say, Hey, so make sure you check out this episode. I think I'm going to use that. It's good, man.
It works pretty good. Good. Yeah. I love that.
Boom. Trading nuggets here. Talk about email a little bit. I assume you've got some email marketing going, especially if you're doing five episodes a week.
How are you interacting with your email list? Are you trying to send out like a weekly update or every day every time a new show episode comes out? How does that interaction look like? Yeah.
I mean, to be honest, I don't do as much email as I should. I think at the beginning stages, like I said, I did it all every day. So just blast the email list. And what I found is that when you do it every day, people kind of get sick of it, right?
Like I signed up for Tyler Pez is, you know, whatever, 67 days, email me eight times a day. I'm like sick of this guy. That's a good content, but like get away from me a little bit. So I didn't want to become spammy.
So every so often, I'll post an episode that I really enjoyed that I feel like it helped because our list is more geared towards small business owners. So if I feel like I can help a small business owner, I'll do that or I'll just post a blog that I've written, which a lot of times all my content comes from the shows that I do. I think that it's hard to have, you know, authentic content. You're getting it from everywhere, right?
You're just repurposing it in your own words. So those are typically what I do, but I should probably hit more with the email list. But five days a week, I haven't really found a strategy for me that works, if that makes sense. Yeah, I mean, that was something I was thinking on.
I was like, wow, do you do like a weekly recap thing or like, I did do that for a while. I did do that for a while. I had like a weekly recap of all the episodes, but like I said, it becomes a lot of work, right? So it's just like you have to find out that balance of what it is because you don't want to, the thing that I didn't want to do with the recaps is if I had, you know, Adam and Mike and Steve, I had to find out, I didn't want to write a big portion of what Adam did.
And then like, here's a little bit of what Stacy did, so I didn't want it to seem like that. So it's like, yeah, that's where it became a little bit tricky. Yeah. Yeah.
That, you know, the whole conversation between myself and my audience, I think all podcasters kind of go through this. It's like, how do we nurture that relationship the best and how, you know, like you said in email, we're very, we seem to have a little bit more of a, like the, the ends of our nerves are a little more frayed with the email inbox because we get spam. So it's so much easier to go unsubscribe. I hate that person.
And then they don't listen to your podcast anymore because of it, but it's like, it's kind of two different modes of communication. So I feel you. Yeah. It's tricky.
It is tricky. But I want to go a little bit deeper on that with, so how does the podcast fit into the overall monetization strategy? Like, where is that in the client journey? And then how are you, how are you monetizing your show?
Like what kind of offerings are you making? Yeah. So like I said, it went through at the beginning. So I'll start from the beginning.
So at the beginning stages, I think that when you don't have a lot of listeners, it's difficult to do the 15 minute call strategy because it's just a hit. You're not getting enough listens and not enough impressions. So it just doesn't convert very well. But I think people don't realize you can actually get sponsors earlier than you think.
So I got a sponsor for $3,000 for two months. So it was like a test which I ran. I got two of them. So I'm making $3,000 a month.
And I reached out to FreshBooks and Design Crowd. And I was only getting like 1500, maybe a thousand listens at that time. So it's a lot less than typically what you would need to monetize your show. But I did it in a way of my audience is engaging with me.
They're small business owners. These are people who can actually do this and let's run a test. Let's run a two month test. If it doesn't work, it doesn't work.
But if it works, let's go forward. And the thing is actually Randall's test. It worked, but 15 minute calls started to work in. So I really valued those spots.
At the beginning stages, it goes through, like I said, when I offered the 15 minutes, I found like a lot of people were wanting to speak with me. So I was just offering like I was listening at the beginning to be like, what do you want? And then I started to realize like they want to open their own business, but they're really struggling with mindset and they have money issues towards mindset and they're not making enough. And that's why they're contacting me.
So I went through like a 60 day program, which I've just put together. And then over time, you realize too that you don't have to do it all yourself. So if Adam needed help with something that I wasn't an expert in, it's difficult to turn down business, but you offer it to somebody else. And what you can now do from that is you can take a cut for the introduction.
And that's a really, it's like an affiliate marketing, but it's a lot more, you close a lot more often when it's coming from you as opposed to coming from like an ad online. Right. Right. Yeah.
So with the 15 minute call, when are you putting that in your show? Is it at the beginning, mid-roll at the end? When are you making that shout out? They're right at the beginning.
So with my show, I do the introduction, which is the same all the time with the music that will then cut into a little short, typically speaking around like a 30 second snippet of what the show is. So people are excited about it. And then I'll get into the short ad. I challenged myself to really test it.
So at the beginning was like two minutes long. And then you realize that's too long. And I tried it for 10 minutes. And then I found like, if you can get around like 30 to 45 seconds as long as you're explaining what you can help with and that you want to provide value and just say it's like a limited time offer, it'll really start to work for you.
So that's really what I do. It's kind of at the right at the beginning before I enter the guest in. Nice. Yeah, that makes sense.
So any others, so you're offering coaching and courses, any of the ways that you're monetizing the show? Oh, yeah. So with our business, we help startups. So we help startups find funding and start their own businesses through Plan 2 profit.
And then recently we have Plan 4 profits, which helps people set up their businesses to sell. So what we found is a lot of people are looking to start a business. They get really excited, right? But they don't have any processes, procedures or systems.
So now you're stuck. Like if you get sick for a week, you're not making any money. So we want to set up your business. So if you do get sick, your business can still run like a machine.
You can hire people early on. And now your business is set up to sell or set up to expand. So if you have a business, now you can say you have a storefront. Now you can open up a second location or now you can sell it.
And a lot of people, like you can go on businesses for sale, all these different websites. You would not believe how many businesses are for sale. And that's because people start the business. They get excited about it.
They didn't set it up properly. And now it's like, he actually just stayed at RDC, you know, like, and it's not a knock on people, but it's just the reality. So if we can help people overcome that through the setup exactly, now they stay passionate about the business. Now they do what they ultimately got into the business to do.
Yeah. I think that one of the things I like most about you, Colin, is that it seems like you've really realized like how you can help people the most. And you're just driving deep with that, man. And I feel like as an entrepreneur, it's really easy to get entrepreneurial ADD and be like, I'm going to do all this broad branching stuff.
But you seem to really know your niche and you go deep with it and you're blasting away. So much respect with that, man. Now, I know we're wrapping things up here. I want to make sure that people know how to connect with you, get with your show, with their innocent coaching, you know, get involved in that.
What's the best avenue to pursue a little more Colin Morgan? Yeah. If you want to, like, I offer this on every show, this was actually from the beginning. But if you do want to speak with me, I'll offer a link to you, Adam, where everyone can go on.
It's a free 15 minute call. Like I said, I'm going to try to help you in the best way possible, whether that's through me or somebody else. But if you found value in anything, I'm doing, feel free to do that. If you want to check out my podcast, The Daily Grind.
Again, it comes out five days a week. You can go to dailygrindpodcast.com or it's on all search. And then I have a new show that just came out called Drive, which is on YouTube. Drive with Colin Morgan.
The first episode was David Meltzer. It was a passion project of mine. I was a professional golfer before I got into business. So it combines both of those.
So if you could go check that out and let me know your honest thoughts. If you loved it, if you hated it, if you wanted to be shorter, longer, who you want on the show, whatever it is, I would really appreciate that. Those are the best avenues. And then Instagram is typically where I'm most active on social media.
So I'll just share that link. Excellent. And we'll be waiting for that Tiger Woods interview. Oh man, it's got to come.
It's got to come. You smoke as ass on the golf course and like, you know. That's not going to happen. You're like, what now, Tiger?
What's a baby on a shot, but I don't have a three hole in it. So maybe I can gear the show and edit it in a way that makes me look better. It looks like you just destroy them. Yes.
So we have a lot of new potential podcasters, people just launching shows right now. I like to leave them. We've given them a lot of tips, a lot of processes, a lot of inspiration. But what's something that you suggest, you know, if they haven't yet started, they're getting ready to start.
They're a little bit nervous about launching. Like next 24 to 48 hours. So what's one action step, one tip that you would give somebody that's just getting ready to launch their show? You just start and it's very difficult.
It's nerve wracking because you think, who am I? No one's going to listen to the show. I'm not going to get any guess. But guess what?
All those are just in your own head. You can do anything you set your mind to. You just have to go out and start what it is that you're doing. And just understand that, you know, when you're providing value or you're helping people, just typically our world's run by media.
So when someone doesn't buy something, whether you're a business owner or just want to get into business, they don't buy something because they don't understand it. They don't see the value in it. They can't afford it or they don't trust you. And typically speaking, if you can help people, those first three are very easy to overcome.
Money's easy to overcome. Getting them to see the value in it is just an explanation of what it is that you do. Understanding it's the same thing going over the process, but the trust factor is huge when it comes to business, sales and everything else. And when you establish yourself as a thought leader and you have somewhere to push people, now they trust you because they hear you on a regular basis.
They see you on a regular basis and you become that person of value to them. So just get started with it. It's going to change absolutely everything that you do. You're going to be nervous as hell.
But just do that first interview and don't look ahead. Don't worry about how am I going to get the next guest or how am I going to promote the show or how am I going to edit the show? Look at what you can see. Get the guest, record the episode, then figure out everything else because you will.
Yeah, push over that first domino and let's see what happens. Create momentum. Colin Morgan, man, I appreciate you so much, brother. This is, I knew it would be awesome.
I knew the value would be there, but you definitely overachieved with this one. I'm so excited to get this episode out and deliver your message to my audience. So thank you so much for casting the pod here with us today. Thank you, Adam.
I love what you're doing with the show. You're helping a lot of people. Everyone, be sure that you go and you hit up Adam. Book a call with him.
Leave him a review. Give him a thumbs up. Let him know what he's doing well. Let him know where he's screwing up.
It's only going to help him. It's going to help you because he's going to provide the value that you want. But thanks so much for having me on the show. Adam, I really appreciate it.
All right, everybody. You've been inspired and now it's time to get into action. Show up with your audience with purpose, passion and positive energy and let's get your message out there. Hey, thanks for hanging out after the interview.