EP 307: How to Revive Personal Attention With Customers

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Membership points and convenience aren't the same thing as loyalty. Starbucks found this out the hard way when their app went dark; customers didn't wait in line for their order; they walked down the street to the competition. Join Shelley and David Wachs, founder of Handwrytten, as they reveal why personal attention beats personalization. They unpack what scalable tools retailers can use to keep customers feeling valued. Real loyalty is emotional, relatable and trustworthy; personalized tech tools could usher in the return of the lost art of handwritten notes…written and addressed in longhand by robots!Guest: David Wachs, Founder of HandwryttenFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from retail industry experts, and be sure to follow us on LinkedIn, Instagram and Twitter.