EP 308: A Visionary Designer Engineers a Radical Ganni Sneaker

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!It stands to reason that emerging technologies should help engineer visionary designs, and new tools will enable new solutions to old problems. That’s how Maria Intscher-Owrang, Co-Founder and Chief Creative Officer at Simplifyber used her curiosity and creativity and looked to sci-fi to reinvent a supply chain. She and her team developed natural fiber liquids that can be molded with 3D technology into unlimited shapes and engineered to outperform or even replace traditional fabrics and/or plastics. This short cuts traditionally complex multi-step manufacturing and transforms the traditional supply chain in the process. They have engineered these materials for apparel, footwear and car interiors. Her latest invention is to mold Ganni moon shoes through a fusion of sustainable and compostable bamboo, sugarcane, and wood enhanced by crystals. Join Haley and Maria as they dig into her journey of developing bio-based engineering and design with tech advanced tools. Maria describes her passion to change an industry and find alternatives to fossil-fuel based fibers, expendable apparel that pollutes unregulated environments, and unsafe clothing manufacturing conditions. Listen, learn, and be inspired.Guest: Maria Intscher-Owrang Co-Founder & Chief Creative Officer at Simplifyber,For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from retail industry experts, and be sure to follow us on LinkedIn, Instagram and Twitter.