Ep 308 Dr Chris Brown Founder & CEO of MarketCulture Strategies & MRI Benchmark

My special guest this episode is Dr Chris Brown the CEO of MarketCulture Strategies and the MRI Benchmark.Chris and I first me when both of us in sales, marketing and partner development roles at HP. today Chris and MarketCulture Strategies works with corporations and leading consultants around the world to improve competitiveness through the adoption of customer-centric vision, values, strategies, practices and skills.During 2022 Chris and his team invested in automating our global Award Winning Culture Assessment Tool, the Market Responsiveness Index™ to enable them to work with consulting partners around the world. If you believe in the idea that “What’s Best for the Customer is Best for the Business” you will love this discussion I have with Chris.Their Market Responsiveness Index™ measures an organization’s capacity to respond to customer needs, competitive threats and external factors. Their research shows that for every 10% improvement in MRI™ score you can expect a 4% improvement in profitability.Chris is an experienced Global Sales and Marketing Executive and Practitioner with extensive experience in the Technology and Telecommunication Industries. Experience in managing small and large teams in a range of business sizes and growth phases across consumer, B2B and enterprise customer segments.Chris has a track record of growing market share in mature and high growth categories while maintaining profitability. This podcast is full of helpful, contemporary nuggets from Chris that you can use in your own business.For more details see https://mribenchmark.com/