EP 309: Brand Drift and the Risks of AI Marketing

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Most retail brands don't collapse in one dramatic moment; they drift, one small decision at a time. Gartner predicts that by 2027, 40 percent of CMOs pushing for bigger rebranding budgets will lose influence with the C-suite because they can't prove the return. AI is already eroding organic search, adding to brand drift. Join Shelley and Karen Leland, founder of Sterling Marketing Group and author of “The Brand Mapping Strategy,” as they unpack why reinvigorating a brand beats rebranding. They discuss how brand marking is findable, followable, or unforgettable and the risks associated with each.Special Guest: Karen Leland, founder of Sterling Marketing Group and bestselling authorFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from retail industry experts, and be sure to follow us on LinkedIn, Instagram and Twitter.