Ep 309: Maximizing Amazon Advertising Performance: Budgets vs. Bids | DTC Podcast AKNF

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets. Join Clifford and Rob from the Amazon team as we discuss why: Bids are the actual tool to control your ACOS Moving a bid up or down is the lever to control whom your ads are being shown to - AND which placements they’ll land in! Budgets are just a stop gap for spend - they leave money on the table When campaigns are budget capped, you don’t necessarily stop spending on those keywords By having the correct bid your campaigns can naturally adjust to demand (spending more or less depending on the day) 0:03:00 - Why bids should control Amazon ad spend 0:08:00 - The impact of ads on organic sales 0:14:00 - Managing campaigns through segmentation 0:18:30 - The role of budgets as risk prevention tools 0:21:30 - Strategies for Prime Day and budget allocation #AmazonAdvertising #BudgetsVsBids #PrimeDayStrategies #OrganicSales #CampaignOptimization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video