Ep #309: More Effective and Efficient Prospecting - With Kerry Heaps

This episode of The ShiftShapers Podcast is called "More Effective and Efficient Prospecting - With Kerry Heaps". Today, host and Chief Transformation Strategist David Saltzman and Kerry start by discussing public speaking, how it improves prospecting, and how imparting helpful information should be your number 1 priority.Kerry then explains the importance of body language during public speaking and how strategic use of PowerPoints are not only a requirement by large conferences but also serve as an important teaching tool. Lastly, Kerry also shares her own tips to get over the nerves of speaking in front of a live audience. What You’ll Learn From this Episode:01:55 Benefits of public speaking for effective prospecting05:05 Focus on imparting helpful information10:51 Making yourself relatable & effective PowerPoint strategies15:13 How to engage large conferences as a speaker18:36 Getting over the fear of public speakingQuotes:03:26 “What are some things that you might want to think about when you’re purchasing a group plan for your employees? Maybe come up with a top 10 things that people need to recognize.”08:13 “Anytime you can share a story, you’re touching people. They’re getting to know you better. You’re able to reach out and really say hey, I can identify with you. I get it. I’ve experienced this too. So stories are vital.”17:47 “You’ll always get business from the audience if you present good content and you do some of the tips I shared earlier. But be negotiable.”18:02 “Speaking should be used as a paid marketing tool for you to get more clients, for you to get in front of those audiences, to get those private speaking training or speaking gigs as well.”21:11 “The best way to deal with fear is feel the fear, do it anyway, because you’re up there. You just have to get started.”