Ep. 31 | Brian Koffler, Founder @ D.I.G.S. Marketing | All Things Paid Ads for B2B | Attribution, Measurement, Sales & Marketing Alignment

My Guest:https://www.linkedin.com/in/briankoffler/In this conversation, Braeden Matson speaks with Brian Koffler, founder of DIGS Marketing, about his journey into marketing, the challenges of paid media and attribution, and the importance of aligning sales and marketing efforts. They discuss the nuances of demand generation, the role of AI in marketing, and the need for realistic goal-setting in the SaaS industry. Brian shares insights on optimizing ad campaigns, setting client expectations, and understanding market needs, emphasizing that marketing is about more than just paid ads.