Ep 31: From cookies to consent: navigating legal risks in marketing

from It's Mostly Marketing · host It's Mostly Marketing

In this episode of It's Mostly Marketing, Lisa and Simon sit down with attorney Linsey Krolik to unpack the legal side of marketing. From understanding why CAN-SPAM isn't Canadian (surprise!) to navigating privacy laws like CCPA and CalOPPA, we dive into everything small business owners and marketers need to know about compliance, customer trust, and avoiding costly mistakes.We cover how marketing became a regulated industry, why a simple privacy policy isn’t always enough, how to stay compliant with email and SMS marketing laws, and why being "clever" with advertising claims could land you in legal hot water. It's a conversation full of real-world examples, practical advice, and a little marketing history trivia you won’t forget.Resources Mentioned:FTC Data Privacy Guidance for BusinessesFTC CAN-SPAM Act Compliance Guide for BusinessesCalifornia Consumer Privacy Act (CCPA) OverviewCalifornia Online Privacy Protection Act (CalOPPA) OverviewSanta Clara University Entrepreneurs' Law Clinic – Free legal help for startups and small businessesTermly.io – Free Privacy Policy GeneratorTakeaways:Trust, transparency, and compliance aren't just legal checkboxes — they're essential parts of building a sustainable brand.#MarketingCompliance #DataPrivacy #SmallBusinessMarketing #MarketingLaw #EmailMarketing #CCPA #CANSPAM #PrivacyPolicy #MarketingTips #ItsMostlyMarketing #Podcast

Episode metadata supplied by the publisher feed · Published May 14, 2025

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Ep 31: From cookies to consent: navigating legal risks in marketing

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