Ep. 31: How Intent Data is Driving B2B Companies Towards Better and More Positive Growth - w/ Brian Giese

We have an intensive, engaging and informative discussion with Brian Giese (Chief Executive Officer, True Influence) about the dynamic intent data landscape for B2B. On this week’s interview, Brian explains to us why qualified and accurate data are important not just for sales and marketing, but for the organization as a whole. He also discusses how quality data can make a positive impact on organizations, and why it’s important to continuously improve, motivate and engage teams during times of crisis in order to move the business forward.