EPISODE · Apr 28, 2026 · 49 MIN
EP 31 - Revolutionizing Women's Hydration: The Greater Than Story - Heather Howell
from Leading For Wellness · host Liesl Bernard
Heather Howell shares her inspiring journey from leading global innovation at Jack Daniels to becoming CEO of Greater Than, a brand dedicated to women's hydration and wellness. Discover how she identified a white space in the beverage market, reformulated products to meet women's needs, and built a brand rooted in empowerment, authenticity, and community. Chapters 00:00 Introduction to Greater Than and Heather's Journey 02:51 The Evolution of Greater Than: A Focus on Women's Wellness 06:00 Reformulating for Women: Ingredients and Health Benefits 08:49 Branding and the Goddess Concept 12:05 Challenges in the Beverage Market: Getting on Shelves 14:59 The Vision for Greater Than: Future Innovations 24:42 Empowering Women Through Community Engagement 26:24 Overcoming Challenges as an Entrepreneur 30:22 The Importance of Female Representation in Business 33:27 Balancing Work and Family Life 39:03 Nourishing the Mind and Body 43:37 Advice for Aspiring Women Entrepreneurs Contact Heather Howell: https://www.linkedin.com/in/heather-howell-579180118/ https://www.drinkgt.com/ Contact Liesl Bernard: [email protected] https://www.linkedin.com/in/lieslbernard/ www.leadingforwellness.com
What this episode covers
Heather Howell shares her inspiring journey from leading global innovation at Jack Daniels to becoming CEO of Greater Than, a brand dedicated to women's hydration and wellness. Discover how she identified a white space in the beverage market, reformulated products to meet women's needs, and built a brand rooted in empowerment, authenticity, and community. Chapters 00:00 Introduction to Greater Than and Heather's Journey 02:51 The Evolution of Greater Than: A Focus on Women's Wellness 06:00 Reformulating for Women: Ingredients and Health Benefits 08:49 Branding and the Goddess Concept 12:05 Challenges in the Beverage Market: Getting on Shelves 14:59 The Vision for Greater Than: Future Innovations 24:42 Empowering Women Through Community Engagement 26:24 Overcoming Challenges as an Entrepreneur 30:22 The Importance of Female Representation in Business 33:27 Balancing Work and Family Life 39:03 Nourishing the Mind and Body 43:37 Advice for Aspiring Women Entrepreneurs Contact Heather Howell: https://www.linkedin.com/in/heather-howell-579180118/ https://www.drinkgt.com/ Contact Liesl Bernard: [email protected] https://www.linkedin.com/in/lieslbernard/ www.leadingforwellness.com
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EP 31 - Revolutionizing Women's Hydration: The Greater Than Story - Heather Howell
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