Ep 31 - The Shift-Left in Supply Chain with Richard Barnett - Part 3

Welcome to the Industry Forward Podcast with Dale Tutt, the show where we examine industry and technology trends with the help of various experts from around Siemens and beyond! This is the second of a three part series with Richard Barnett, Chief Marketing Officer and SaaS Sales Leader at Supplyframe! Richard brings over 30 years of experience driving growth across enterprise SaaS, supply chain software, and digital platforms. He has led marketing strategy and execution, positioning brands, creating demand engines, and accelerating global expansion. At Supplyframe, Richard led the transformation in brand and go-to-market strategy after its acquisition by Siemens. Before joining Supplyframe, Richard’s background includes marketing leadership roles at LevaData, GT Nexus, E2open, and i2 Technologies, with a track record of translating vision into measurable outcomes. In the final part of our discussion, Richard, Dale and I examine the progress of digitalization in industry, structural challenges to greater supply chain collaboration, and how digitalization can help address these challenges before wrapping up with final thoughts. Listen to the podcast to hear about: How secure supply chain collaboration is developing in industry Challenges for OEMs and suppliers as they navigate digital transformation The importance of a Digital Twin to strategic alignment and dynamic decision making in supply chains And more!