Ep 310: The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew Sanocki

To Subscribe to DTC Newsletter - https://dtcnews.link/signup DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more. Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with a special focus on catalog or direct mail marketing. Fast forward to today, where Drew leads PostPilot during the renaissance of physical mail as a strong middle of funnel for DTC brands. You'll hear Drew's top turnaround toolkit, which focuses mainly on profitability over growth, Marginal CaC over CaC, and a trend back toward both physical storefronts as well as physical mail marketing... If you're thinking about dropping a postcard to your customers this summer, don't miss this one... Timestamps: 2:35 The Genesis of PostPilot: Extending Marketing through Direct Mail 6:12 The Effectiveness of Direct Mail for Customer Retention and Acquisition 9:40 The Time Windows and Attribution of Direct Mail Campaigns 17:30 AI in Copywriting and the Unique Value of Human-Crafted Sales Letters 27:40 The Return to Baseline Growth in E-commerce 30:00 The Story of Twitter's Early Days and the Value of Human Connections #directmail #marketingstrategy #ecommerce #customerexperience #AIinmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video