EP 311: What’s Changed + What Still Matters in Network Marketing - with Garrett McGrath

In a time where trust is low and connection matters more than ever, the leaders who are winning are the ones having real conversations - choosing collaboration over competition, and remembering one simple truth: people buy from those they like, know, and trust. This week on the Direct Selling Accelerator Podcast, I sat down with Garrett McGrath - Top Advisor at Bravenly Global, President of Association of Network Marketing Professionals and Co-Editor in Chief of Business For Home. Alongside his wife, Sylvia McGrath, he’s built success both in the field and in leadership, grounded in faith and family. We unpack the growth opportunities, field success and what still matters in a changed industry: Turning customers into advocates Building trust in a ‘silent observer’ world Making human connection your competitive edge There’s so much gold in this episode! So get ready, take notes, and get excited - because the future of Network Marketing is full of possibility.   We’ll be talking about: ➡ 00:14 The Future of Network Marketing Growth ➡ 00:18 Collaboration vs Competition in the Industry ➡ 00:19 Biggest Shifts in Network Marketing Today ➡ 00:21 Why Field Experience Still Matters Most ➡ 00:24 Turning Customers into Referrers ➡ 00:27 AI vs Human Connection in Business ➡ 00:33 Building Trust in the “Silent Observer” Era ➡ 00:36 Authenticity, Courage & Showing Up as Yourself ➡ 00:40 Stop Acting: Attract the Right People ➡ 00:45 Leadership Skills Needed in 2026 ➡ 00:47 Blind Spots & Mentorship in Business   About Our Guest: Garrett McGrath has served as President of the Association of Network Marketing Professionals since 2012 and on its Board since 2011. He has 30+ years' experience as a top network marketing professional and is a sought-after keynote speaker, leadership trainer, and team-builder. He has built organizations of 200,000+ distributors in 21 countries worldwide with his wife and business partner, Sylvia, and has served as Master Distributor for four network marketing companies over the past three decades. In February 2025, Garrett and Sylvia were asked to serve as Co-Editors in Chief of Business For Home - the largest industry news publication, established in 2007, with millions of viewers worldwide in direct selling, home-based business, and network marketing. The McGraths have worked side-by-side since 1999, providing leadership training, coaching, and personal development to network marketing professionals through live daily broadcasts, training events, mentorship, and systems. Together they have produced numerous videos, audios, websites, guidebooks, and marketing tools for companies and large teams, and founded a leadership training and personal development organization. Alongside the ANMP Board - and now in their new role with Business For Home, the McGraths are ambassadors for network marketing, working to elevate the profession to new levels of awareness, credibility, partnerships, education, service, and global reach.   Book Recommendations:  The Bible Recap (in 90 days) by Tara-Leigh Cobble: https://bit.ly/3RdoKId Everything that you want is on the other side of hard by Ken Rideout: https://bit.ly/4t3ZzoP Quote: “The right strategy at the wrong time will bring you pain”   Connect with Garrett McGrath ➡ Website: https://www.garrettandsylvia.com/ ➡ Facebook: https://www.facebook.com/garrettmcgrath ➡ LinkedIn:  https://www.linkedin.com/in/garrett-and-sylvia-mcgrath/   Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome    Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: [email protected] If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.