Ep 314 How to Progress From Injecting to Investing in a Device | Rogen Eulatic & Ashlee Middleton

Episode 314 hosts Rogen Eulatic (Registered Nurse from Canberra, Australia) and Ashlee Middleton (Commercial Sales Manager of Laseraid from Melbourne, Australia). In this episode Dr. Jake Sloane and David Segal were out of the studio and recording live at The Fresh Life Conference. They delve into the importance of staying updated with aesthetic trends and how to navigate the device market. Rogen shares his journey of incorporating a Laseraid-supplied device into his clinic, emphasizing the significance of overcoming fear, doing your thorough research, and future-proofing his practice. The discussion also covers financial considerations, training, market competition, and how to choose the right device and company. Practical advice for both new and experienced aesthetic practitioners is discussed with emphasis on enhancing patient care whilst also focussing on business growth.  00:00 Introduction to Inside Aesthetics 00:49 Live from the Fresh Life Conference 01:14 Integrating Devices into Aesthetic Practices 01:53 Case Study: Rogen's Success with Laseraid 04:13 The Subscription Model Advantage 04:42 Market Trends and Economic Challenges 06:30 Overcoming Fear and Embracing Innovation 13:06 The Importance of Holistic Skin Care 16:57 Choosing the Right Device and Company 25:27 Successful Device Integration Strategies 29:26 Evaluating Device Costs and Clientele 29:57 Subscription Pricing Strategy 30:53 Clinic Operations and Time Management 31:51 Collaborative Clinic Dynamics 32:59 Adapting to Client Financial Variability 33:54 Long-Term Business Strategy 37:09 Choosing the Right Device 43:17 Training and Support for New Devices 49:11 Rental vs. Purchase Considerations 51:48 Final Advice and Encouragement ALL IA LINKS & CONTACT INFORMATION