Ep 315: Category Design

What is Category Design (& How to Create Your True Category of One).   The market is saturated with strategies & tactics focused on differentiating you from the competition.   Premised on the idea 'I'm better than others.'   A more effective marketing strategy is to carve out your own segment of the market.   Not paying mere lip service to a category of one' but actually designing (& owning) your own.   Listen to learn: - what category design is - why it's the most powerful marketing strategy to scale your business - the steps to category design   DOWNLOAD my Ultimate Scaling Guide: judyweber.co/mastermind