Ep 316. Desarrollar y posicionar una marca nativa digital centrada en el producto y no en el precio con Guillem Hernández, CEO de Eleva.

from Ecosistema Ecommerce · host Javier López Rodríguez

Crea tu tienda online sin complicaciones para empresas de todos los tamaños con nuestro patrocinador Bigcommerce. https://www.bigcommerce.es/ Descubrir una necesidad por una experiencia personal y desarrollar una marca nativa digital desde cero creando un producto cuya pretensión es ser el nombre de la categoría supone mucho esfuerzo y tocar muchos palos. Es lo que ha realizado Guillem Hernández, CEO de Eleva, apostando junto a su socio en la categoría de escritorios elevables para mejorar la salud y la productividad de los que trabajan en la oficina o desde casa. En este episodio, Guillem nos comparte con total transparencia cómo ha recorrido todo el camino desde la idea inicial, el prueba-error en la composición del producto, su experiencia con influencers y los pasos que ha dado, trabajando fines de semana incluidos, para crear el ecosistema de elevadesk.com. Un proyecto que arrancó con inversión antes de empezar y que en poco tiempo han conseguido posicionar su marca gracias en parte al conocimiento y al expertise que Guillem ha ido adquiriendo tras fundar varias agencias. Hoy conocemos todos los detalles, sin filtros. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Aug 2, 2024

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Ep 316. Desarrollar y posicionar una marca nativa digital centrada en el producto y no en el precio con Guillem Hernández, CEO de Eleva.

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