Ep 318: It's Not a Bag, It's a Haven for Your Habit -- Product, Pricing and Pumping Iron with Caleb Ulffers

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're compartmentalizing with Caleb Ulffers, founder of Haven Athletic, makers of innovative gym bags, uniquely designed to keep gear organized, accessible and protected, making a haven for your gymgoing habit to free your mind on getting shredded. The podcast covers Caleb's journey making, manufacturing, and marketing this this totally unique product which has become something of a status symbol among the gym-going elite. We go deep on pricing strategy for prestige products like Haven and the power of sales (especially when you rarely do them), we talk UGC, CGC and GNC... This is a fun one, I hope you enjoy. Timestamps: 00:00 - Introduction 05:30 - Importance of customer experience and community building 12:10 - Authenticity and building genuine connections with customers 27:30 - The role of influencers and content creators in marketing 35:20 - Leveraging the power of "building in public" Hashtags: #ecommerce #entrepreneurship #brandbuilding #influencermarketing #transparency Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video