Ep. 319 | From PR Pro to Chief Gardener: Caitlin Gardner on Strategic Storytelling & Brand Growth

In this episode of Small Biz Florida, host Tom Kindred sits down with Caitlin Gardner, founder and Chief Gardener of Blooming Communications, during Small Business Day at the Florida Capitol in Tallahassee. With a rich background spanning two decades in corporate public relations, Caitlin shares her transition into entrepreneurship and the creation of her communications agency. She dives into the critical role storytelling plays in brand-building, how small business owners can manage both personal and professional reputations, and why launching a minimal viable product is key. Caitlin also unpacks the power of micro-influencers, social media strategies, and the evolving marketing landscape. It’s an insightful conversation packed with practical advice for entrepreneurs ready to grow their brand authentically and strategically. This podcast episode was recorded live at the Florida State Capitol hosted at the Capitol Courtyard in Tallahassee. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: https://www.bloomingcommunications.com