Ep.32 - Andre Huseman and Vanessa Bourne, Delivering the knockout blow to traditional boxing gyms

In a one-two punch combo to the fitness industry, Andre Huseman and Vanessa Bourne are bringing customisation for combat sports to the masses, with BoxHaus. If you're a fan of boxing, or even muay thai and kickboxing, you need to know about this place. Watch the full episode on YouTube – https://youtu.be/lUTRhvIKIHE Mutual friends and an Ecuadorian background brought these two heavy hitters together to build their Newport Beach business. Vanessa has been in fitness for over a decade, having opened a successful Pilates studio and always had a passion for yoga, both personally and professionally. Andre was the source of a lot of hype within Orange County, having also been in the industry for over a decade with gym employment before a passion for boxing took over. His own training for fights and fitness began to seep into the service of training sessions for clients. An innovative approach along with merging previous business with BoxHaus meant that success was already ensured for both Andre and Vanessa. Their existing following and experience brought pre-launch marketing to a viral level, with tangible excitement and commitment that's often not seen within a start-up scenario. This custom combat offering is something that's only going to get more popular with these two driving progress. BoxHaus is Orange County's first boutique boxing studio, driven by passion, incredible visual branding throughout the location and a community spirit that involves all. Building a business through previous contacts, collaboration and creating unbelievable hype on social media meant that BoxHaus surpassed its projections even before the doors opened. With an incredible calorie burn and fun way to raise your heart rate at the base of the business, it's an offering that also thrives on quality and customisation that brings every benefit possible to members.    Episode Highlights -  The importance of knowing who you're appealing to and how to go all-in with the look, message and delivery of design. How to anticipate extra costs you may not have thought of, such as soundproofing, and which other areas of the market you can look for efficiency inspiration. Discover why it's so important to be genuine with your staffing team and trainers, and why real experience suited to the subject material is vital. You can't pull the wool over clients' and members' eyes. How can you find the balance to present an inviting environment and avoid intimidation with a combat sports service provision?    Join Matthew Januszek in conversation with Andre Huseman and Vanessa Bourne of BoxHaus …   Please like and subscribe.