Ep. 32 Catalyst for Change: how customer feedback drives business development

How does customer feedback serve as a catalyst for new business initiatives?Melina Dimoula gives an in-depth look at her role as a Business Development Manager by sharing examples of features she’s brought to market based on customer feedback.She explains how being a part of the Global Business team is more than just responding to feedback. It’s about prioritisation, profitability analysis, and smart negotiation.In this episode, Alex and Melina discuss:- What goes into being a Business Development Manager- Prioritising customer feedback for new Revolut features, like Bizum for customers in Spain- The process behind deciding which features to bring to market- Other recent features Melina’s team helped launch, such as cash deposits in the UK- How to approach and deliver on large-scale projects- Adapting strategies when unexpected challenges arise- What made Melina decide to join Revolut and what she’s gained since working here- How to build mutually beneficial partnerships in business- Her view on compromise when it comes to deal-making- Measuring your own success while driving change and business impact