Ep 32: Channel 4’s Digital Commissioner, Laura Marks - Creating Digital Gold in a Post-Linear World

Channel 4’s Senior Commissioning Editor and Business Operations Lead for Digital, Laura Marks, reveals the insider rules behind digital commissioning, what most producers get wrong, what Channel 4 really looks for and how to create digital gold in a post-linear world.From understanding the “minus 10 seconds” rule for thumbnails to balancing data with gut instinct, Laura breaks down how her team commissions content for YouTube and social platforms, why not everyone can do it, and why risk, access, and creativity still matter more than algorithms.If you’ve ever wondered how to pitch to Channel 4 Digital, what defines a true “YouTube-first” idea, or how traditional TV teams can adapt to the changing landscape, this episode is essential listening!Enjoying the new series? Don't underestimate the power of the share, rate, and subscribe bit! It really helps! Whether you’re watching on YouTube or listening on your favourite podcast app, drop us a comment, or connect with us on Instagram at @tvmakerspodGot a question or guest suggestion? Email us at [email protected] you to our Sponsors:RIMMS- https://www.rimms.tv The Kit House - https://www.kithouserental.co.ukDirected By Good - https://www.directedbygood.comEdited By Ben SealRecorded by Ashley Golder - https://ashleygolder.tv/Instagram @tvmakerspod Email: [email protected] by Benjamin Leon  - Instagram: @benleondrawsWebsite:  www.benleondraws.com