[EP.32] Google Index vs. Google Rank, Issues with Amazon Alexa Skills & Simplifying Content

Episode 32 of The Redirect Podcast: Insights on what it means when your site gets indexed, but doesn’t rank. A simple breakdown and explanation as a reminder of the differences between Search Index, Rank, and how those two get confused by even search professionals. Further discussions around Amazon’s Alexa devices, their growth in the marketplace beyond voice search, and how their “Alexa Skills” could impact brand experience. Taking a step back, actionable tips on what it means to simplify your content, as well as develop it with a purpose in mind that can impact search and user experience in a positive way. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-32/