EPISODE · Jun 23, 2020 · 23 MIN
Ep. # 32: How You Can Use The HOCKEY Framework In Your Next Copy With Dani Paige
from Hey BOSS Ladies · host Candice S. Dorsey
Send us a textDani Paige is a Launch Copywriter for female entrepreneurs that are promoting courses, memberships, and digital products. She has helped her clients reap hundreds of thousands of dollars in launch campaigns (*5 and 6 figure launches) by creating sales copy that captivates the reader and leads to action! Dani’s goal is to help her clients create the sales, impact, and freedom they vision for their business and their lives. As a previous professional athlete, it’s safe to say that her competitive side is always driving her forward. She is obsessed with getting the best results and biggest wins with every single launch!Like so many, Dani found herself in a 9-5 job that wasn’t fulfilling her. She knew that there had to be some way to escape the grind, and stumbled into copywriting by chance. She truly believes that expecting success to come at the right time is the key to figuring out where you belong. Now that Dani has been working on the backside of so many hugely successful launches, she is venturing into launching her own offer, and we are reaping the benefits! Today, we are blessed enough get a writing lesson, where she shares the details of her own personal copy writing process, and she calls it the HOCKEY Framework. As an entrepreneur you are always going to need copy somewhere! Dani recommends writing and reading frequently in order to flex your copy muscles and improve. And of course, any time you are using your writing for your business, run it through the HOCKEY framework in order to optimize your results! USE The HOCKEY Framework to Help You Write All Star CopyHero — Make your reader the hero in every message.Observe — Pay attention to what your audience is telling you.Connection — Copy that connects is copy that sells.Knowledge — Show up as the expert. Empathy — Make sure that your reader feels seen, heard, and understood.Yes — Get your reader to start thinking the word yes! WHERE TO FIND DANIWebsite | Instagram | EmailMake sure to grab Dani’s FREE Expert Insights Guide. After interviewing top females in the industry such as Jasmine Star, Melyssa Griffin, Jill Stanton (and 20 others!), her team has put together an amazing guide of all their most successful out-of-the-box launch strategies. Click here to get it!Want to start a podcast? Grab a copy of my Jump Start Your Podcast Guide. Start podcasting with little to no money TODAY! Click here to get it now: Learn More!💼 Ready to grow your network, amplify your voice, and actually plan collaborations that move the needle?Join us at the next Hey BOSS Ladies: Connection + Collaboration Hour ✨ Register here → heybossladies.com/eventLet’s build relationships that build your business. Now’s the time. Let’s BOSS UP. 🔥Support the showFollow Me on Instagram: @csdorsey_helloListen on Apple Podcast | iHeart Radio
What this episode covers
Send us a textDani Paige is a Launch Copywriter for female entrepreneurs that are promoting courses, memberships, and digital products. She has helped her clients reap hundreds of thousands of dollars in launch campaigns (*5 and 6 figure launches) by creating sales copy that captivates the reader and leads to action! Dani’s goal is to help her clients create the sales, impact, and freedom they vision for their business and their lives. As a previous professional athlete, it’s safe to say that her competitive side is always driving her forward. She is obsessed with getting the best results and biggest wins with every single launch!Like so many, Dani found herself in a 9-5 job that wasn’t fulfilling her. She knew that there had to be some way to escape the grind, and stumbled into copywriting by chance. She truly believes that expecting success to come at the right time is the key to figuring out where you belong. Now that Dani has been working on the backside of so many hugely successful launches, she is venturing into launching her own offer, and we are reaping the benefits! Today, we are blessed enough get a writing lesson, where she shares the details of her own personal copy writing process, and she calls it the HOCKEY Framework. As an entrepreneur you are always going to need copy somewhere! Dani recommends writing and reading frequently in order to flex your copy muscles and improve. And of course, any time you are using your writing for your business, run it through the HOCKEY framework in order to optimize your results! USE The HOCKEY Framework to Help You Write All Star CopyHero — Make your reader the hero in every message.Observe — Pay attention to what your audience is telling you.Connection — Copy that connects is copy that sells.Knowledge — Show up as the expert. Empathy — Make sure that your reader feels seen, heard, and understood.Yes — Get your reader to start thinking the word yes! WHERE TO FIND DANIWebsite | Instagram | EmailMake sure to grab Dani’s FREE Expert Insights Guide. After interviewing top females in the industry such as Jasmine Star, Melyssa Griffin, Jill Stanton (and 20 others!), her team has put together an amazing guide of all their most successful out-of-the-box launch strategies. Click here to get it!Want to start a podcast? Grab a copy of my Jump Start Your Podcast Guide. Start podcasting with little to no money TODAY! Click here to get it now: Learn More!💼 Ready to grow your network, amplify your voice, and actually plan collaborations that move the needle?Join us at the next Hey BOSS Ladies: Connection + Collaboration Hour ✨ Register here → heybossladies.com/eventLet’s build relationships that build your business. Now’s the time. Let’s BOSS UP. 🔥Support the showFollow Me on Instagram: @csdorsey_helloListen on Apple Podcast | iHeart Radio
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Ep. # 32: How You Can Use The HOCKEY Framework In Your Next Copy With Dani Paige
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