Ep 32: Interview with Sam Garcia

Click Here to ask your book writing and publishing questions!Whenever I have questions about Instagram/Facebook (or, as it's newly referred to, Meta) ads, the first person I go to is Sam Garcia.The founder of Dirty Alchemy Digital Marketing, Sam and her team have run ads for some big brands, and not only does she know what she's doing but she also has a way of simplifying a process that often feels like a 1436-mile maze. In the latest episode of the Write the Damn Book Already podcast, Sam and I talked about how authors can utilize ads to grow their visibility and their community and, as a result, sell more books and attract more clients.  INTERVIEW HIGHLIGHTS 🎙️ The most basic (and un-overwhelming) place to start in terms of budget and ad creation🎙️ The biggest difference between running ads to your book's listing on Amazon and to a page on your on website (and why the second option makes more sense most of the time)🎙️ Which posts are best to begin boosting (and which are a complete waste of time)🎙️ Different types of ad campaigns you can run (and which is best for a starter budget!)🎙️ How soon in advance of your book launch to start building your email list with ads (plus, the importance of “owning” your audience)🎙️ Which metrics to look at to determine whether the ads are “working” (and why your data is far more important than industry average)🎙️ How business owners use Self-Liquidating Offers (SLO) to cover their ad spend (bonus: your book can be its own self-liquidating offer!)🎙️ 4 questions to ask to determine whether it’s a good time to jump into the ads-running game🎙️ Step-by-step guidance on how to look at your IG insights to determine which posts are worthy candidates for ads🎙️ Pre-launch bonuses to offer (plus, how Laura Belgray did this brilliantly even though her book isn’t about the topic her courses help people navigate) 🎙️ The most important questions to ask to ensure your relationship with an ads agency/partner will be one you never want to be without  CONNECT WITH SAM GARCIAConnect with Sam on InstagramDirty Alchemy Digital Marketing's website *** Are you ready to make some bold moves as an author (or aspiring author)?This FREE challenge will help you stop overthinking and over-planning so you can get out of your own way and show yourself exactly what kind of magic your story or message is capable of creating.Join the 25 Days of Bold Moves challenge! 🧭 BACK COVER BLUEPRINTGet back cover templates for nonfiction, memoir, and fiction; real-world examples; a polishing checklist; and a guide for turning it into an optimized online description that attracts the right readers. 🔗 https://www.publishaprofitablebook.com/blueprint Looking for hidden gems, date night spots, and staycations you didn't know you needed? Find your next adventure at TheBestoftheSouthwest.com and follow along on Instagram at @thebestofthesouthwest.*episode sponsor WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy. 👉  PublishAProfitableBook.com/bookvisibility ✍️ 33-DAY BOOK WRITING BOOTCAMPYou've Been Thinking About This Book Forever. So let's get it written (for real this time). 👉 https://www.publishaprofitablebook/writethebookSupport the show******Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.  Available wherever podcasts are available: Apple PodcastsSpotify YouTube Let's Connect! InstagramWebsite Email the show: elizabeth [at] elizabethlyons [dot] comThe podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth