Ep 32: Pt. 2 - How To Create A Compelling Story To Engage The Right Audience, With Farah Nasser

“How To Create A Compelling Story To Engage The Right Audience!" - PART 2 💡 Effective communications is wholly dependent on cultivating a mutually reciprocal relationship between the speaker and the listener. The learning is in the exchange that transpires during this discourse, and part 2 of this week’s ‘The Transform Your Confidence Show,’ is focused on how to get this exchange right to benefit both sides. In this week’s Media & Communications themed episode, my 2-part series is entitled: “How To Create A Compelling Story To Engage The Right Audience!” — My guest is one of today’s revered story-tellers, a multi-award- winning journalist, and the news anchor for Global News, Farah Nasser. Here’s what we cover in part 2 of our conversation: ✅ How to cultivate a 2-way communications relationship to meet expectations on both sides. ✅ How information, words used, and delivery, can work to create advocacy among your audience, even if they don’t know who you are. ✅ When to use a “soapbox” versus “collaborative” method to communicate effectively (and what are they). ✅ How to create trust with your audience, so that you are genuine when you tell your story. ✅ And why knowing the stakeholders is key to knowing the intention of your story. — Here’s a bit about Farah: 🌟 One of Toronto’s most recognizable faces in news, Farah Nasser is an award-winning journalist, who brings extensive experience to her role as the anchor on Global News in Canada. 🌟 A trusted journalist with a strong political background earning her the opportunity to moderate key political debates and major events, such as the Toronto mayor debate (2018) and Toronto G20 Summit (2010), respectively. 🌟 She created notable buzz on social media as the force behind #FirstTimeIWasCalled and #LivingInColour, two digital series’ exploring the experiences of marginalized peoples. 🌟 She presented a TEDx talk entitled: “The Power of Intellectual Humility” and is a winner of the RTNDA Sam Ross Award for her viral commentaries, '93 Killed a Day at the Barrel of a Gun' (2018), and 'What if the fighting in Aleppo was happening in Toronto?' (2017). — 📌 Subscribe on Apple Podcasts, Google Play, and Spotify, search ‘The Transform Your Confidence Show’ 📌 Subscribe to our YouTube channel at ‘The Open Chest Confidence Academy’ — #TheOpenChestConfidenceAcademy #RajGirn #Founder #TheTransformYourConfidenceShow #Podcast #Media #OnlineMedia #Online #SocialMedia #Journalist #FarahNasser #GlobalNews #Storytelling #Authenticity #Branding #Content #CEO #Business #Entrepreneur #Marketing #BossBabe #CommunityBuilding #Networking #ThoughtLeader #Leader #Leadership #Mindset #Communications #Executive #Professional