Ep. 32 - Sally Illingworth

Sally Illingworth is a strategic thinker and calculative action taker who thrives in fast-paced and complex-adaptive environments. As one of Australia's leading LinkedIn media personalities and content marketers, Sally boasts over 26M ORGANIC content views with an average content engagement rate of 2.76% and second order exposure reach to the effect of 59M. Sally is known for her no fluff approach to solve the digital communications conundrum. Listen to how we discuss how Sally was one of Australia's youngest franchisees at age 18 and how she took those skills into her current career of a LinkedIn Media Personality. We further discuss the steps and foundations Sally followed to grow an over 60,000 following across the LinkedIn platform in less then 18 months. This was all done organically and without a cent spent on advertising. A total must watch for anyone wanting to take their business on LinkedIn to the next level.