Ep. 322 | Unleashing Your Unfair Advantage with Kevin Crowder of Business Flare

In this episode of Small Biz Florida, host Tom Kindred sits down with Kevin Crowder, founder of Business Flare, an economic and market advisory firm dedicated to helping communities and small businesses stand out. Recorded live at the 2025 Florida Economic Development Council Annual Conference in Charlotte Harbor, Kevin shares his journey from West Texas to Miami and the creation of Business Flare. Central to his philosophy is the idea of discovering and leveraging an "unfair advantage"—a unique quality that gives a business or community an edge. Kevin explains how his team works with cities and entrepreneurs to identify these strengths, with powerful examples like a historic recording studio revitalizing economic development in North Miami. He also discusses his book, Unleash Your Unfair Advantage, which guides readers in telling their story, building memorable customer experiences, and driving repeat business. This episode is a must-listen for business owners looking to define what sets them apart. This podcast episode was recorded live at the 2025 Florida Economic Development Council Conference hosted at the Sun Seeker Resort in Charlotte Harbor. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: Business Flare