Ep. #323- Live From AIMExpo. Rick Alcon: Build the Craftsman, Not the Technology

Recorded live from AIM Expo, this episode features industry icon Rick Alcon of R&S Motorcycles, sharing four decades of hard-earned lessons on what actually drives dealership success. Rick cuts through the AI hype to explain why disciplined sales processes, human connection, and strong leadership still close deals.The conversation covers how AI should be used to build better craftsmen, not replace them, along with insights on hiring, training, succession planning, and adapting to today’s workforce without losing accountability or culture. A must-listen for dealers navigating change while staying grounded in fundamentals.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.