EP 323: Loren Fogelman - Maximizing Time and Profits: How to Work Less and Earn More

Loren Fogelman, former sports psychologist turned business coach works with entrepreneurs to help them work half as much but earn twice as much. She helps accounting businesses charge top dollar and draw in high-caliber customers. She explains the significance of understanding who you want to work with and how to position yourself to attract those customers. Loren offers detailed advice on how to run a small company more productively and successfully. She advises establishing limits for work hours and assigning duties outside of your area of expertise. Instead of charging hourly rates, she advises designing packages so that customers know precisely what they are receiving for their money. Additionally, she suggests carefully using social media channels by concentrating on one or two places where your target audience is most engaged. Loren's expertise as a sports psychologist turned business coach offers a unique perspective on how to apply principles of focus, determination, and goal-setting to the world of entrepreneurship.