Ep 324: Feastables and the 2 Million Click Email Campaign with Joseph Siegel, Director of Retention at Mr. Beast's Feastables

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re touring the Chocolate Factory with Joseph Siegel, Director Retention at Mr. Beast’s confectionary company Feastables. This podcast is a smorgasbord of outside the box ideas for engaging your audience in delightful and innovative ways. We chat through Joseph’s most successful and most stressful campaign executions, from an interactive briefcase email, to a repeat clicker request that netted over 2 million clicks in a single campaign. When you’re Mr. Beast’s email guy the pressure to delight is real, but Joseph’s up for the task… On with the show! Timestamps: 00:00 Introduction to Feastables' Email Marketing Innovations 04:30 The Power of Interactive Emails and Gamification 09:00 Building a Community-Driven Brand 13:00 Crafting High-End Video Content for Maximum Engagement 18:00 Future Plans: Omni-Channel Expansion and New Promotions Hashtags: #EmailMarketing #InteractiveCampaigns #Gamification #CommunityBuilding #OmniChannelMarketing #DTCpodcast #Feastables #digitalmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video