EP 326. Cómo dirigir y facturar 32 millones en vino con un 90% de recurrencia con Manuel Hevia, gerente de Vinoseleccion.com

from Ecosistema Ecommerce · host Javier López Rodríguez

Vender 4 millones de botellas solo al consumidor final, sin vender a empresas ni a terceros y seguir creciendo después de 51 años de vida en el mundo del vino dan para muchas horas de charla. En este episodio Manuel Hevia, director general de Vinoseleccion.com, nos resume lo que ha sucedido en sus más de 30 años en la empresa para contar cómo ha sido la evolución del club de vinos más antiguo de España que desde 2003 venden en canales online y que hoy en día supone más del 60% de la facturación. Cómo es el día a día de un gerente en una compañía con más de 100 empleados vendiendo internacionalmente en muchos mercados y que tienen un 90% de recurrencia de clientes, caso atípico en el sector ecommerce. Pero también dejamos hueco a hablar sobre los momentos de calidad tan necesarios para no irse con dolores de cabeza a dormir. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Sep 6, 2024

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EP 326. Cómo dirigir y facturar 32 millones en vino con un 90% de recurrencia con Manuel Hevia, gerente de Vinoseleccion.com

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