Ep 328: A Budget-Friendly Way to Do Market Research

Sean: From Mich: What are the best and most cost-effective ways to do market research for a learning and development business? The easiest way? Look at Google trends. I mean just punch in Google Trends. It's free. Put in Google Trends. Look it up on your browser and just check those keywords for online courses, for example. Online courses for brewing kombucha, for example, just because I have kombucha right here. So if you want to look at the market, how big the market is, put in Google Trends Philippines and then put in the keyword like online courses for brewing kombucha. You will get an idea about how many people are searching for it on Google. Because if a lot of people are searching for it in Google, that means there's money to be had there. And you can still rank for that. You could create a website for it. You can market your Facebook page there. Do whatever you need to do to make sure that you reach those people and generate income. That is free. That's easy. You could do that in 5-10 minutes, maybe 30 minutes if you have a lot of keywords you want to check. But that's how I do 100%. Or if you have a little bit of budget, sign up for SEMrush. Just a disclaimer, I'm an affiliate of SEMrush (from.seo-hacker.com/semrush), and it would be amazing if you could use my affiliate link for that so that they'd know that I still refer clients to them. So, if you're interested in SEMrush, let me know. I'll send you the link and you can sign up. And I use that personally to check if there is a market for a certain business that I want to get into. That's how I do my market research. I hope that helps. Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack