Ep 328. Facturar millones vendiendo ediciones muy limitadas de zapatillas 12 años después con Diego Martinez, cofundador y CO – CEO de Foot District

from Ecosistema Ecommerce · host Javier López Rodríguez

Hace 12 años Diego y su socio tuvieron la idea de vender zapatillas de edición limitada por internet. Un sector que se basa en cultivar relaciones con las marcas para acceder a esos modelos más exclusivos catalogadas así no por una cuestión de precio, sino por el número de unidades disponibles. Eso ha hecho evolucionar el proyecto que durante los primeros 5 años fueron muy difíciles y que cambió en el momento que empezaron a abrir las tiendas físicas de FootDistrict. Hoy en día es una marca reconocida en el mercado sneaker y de otras categorías de producto, pero hasta entonces han tenido que sortear muchos obstáculos: crear comunidad, sortear los problemas de los bots y los flujos de caja entre otros muchos detalles que nos cuenta hoy de viva voz Diego Martínez, cofundador y Co-CEO de Foot District, en un nicho que ya no es tan nicho y donde han superado con creces los 23 millones de euros de facturación. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Sep 13, 2024

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Ep 328. Facturar millones vendiendo ediciones muy limitadas de zapatillas 12 años después con Diego Martinez, cofundador y CO – CEO de Foot District

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