Ep 328: Mintier Disrupts the Oral Health Space with Jessica Donati and Rhaelyn Gillespie

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. We cover their product’s unique origin story, Kickstarter aunch strategy, most successful ad and email tactics, all the way up to today, where they’re readying a new product, and currently rank in the second position on Amazon for breath mint products. Scrape your tongue and strap in for a Fresh take on entrepreneurship… Timestamps: 00:00 Introduction 02:30 How Mintier Started: From Curiosity to Business 10:20 Leveraging Social Media, TikTok, and Newsletters 18:50 The Turning Point for Mintier's Success 27:40 Admiring Other Brands in the Beauty Space Hashtags: #Mintier #OralWellness #BeautyBrand #Entrepreneurship #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video