Ep. 329 Michael Shapiro CEO of TAPinto

The media industry is undergoing dramatic changes resulting in a growing void in local news coverage in thousands of communities across the United States. Meanwhile, more than $400 billion was spent on digital marketing in 2022. Local and regional businesses are looking to connect more deeply on the local level than ever before. TAPinto is helping to fill the void in local news by applying proprietary technology paired with a franchise business model to the local news space. TAPinto is also enabling local and regional businesses to meaningfully communicate with the residents of their town, improving customer loyalty and providing support for the small and medium-sized businesses that are integral to our communities. If you haven't yet had the chance, make sure to register for our 2024 Real Leaders Impact Awards. Our Impact Award winners gain access to a values aligned community, credibility through Real Leaders, and access to our network of Impact capital sources. Reserve your entry free of charge before applications open using the link below! bit.ly/3Ktajcf Also, check out Outsource Access for all of your Virtual Staffing Needs. At an affordable rate you can outsource the work you need to get done at an extremely affordable rate. You can find more info about them here using this link. https://outsourceaccess.com/