Ep 33: Inside the 2026 Multifamily Strategic Marketing Summit - Trends, Takeaways & What Matters Now

What actually matters from industry conferences—and what's just noise? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the biggest takeaways from the 2026 Multifamily Strategic Marketing Summit in Napa. From AI trends and GEO strategies to real conversations with operators and vendors, this episode cuts through the fluff and highlights what multifamily marketers should actually be paying attention to right now. If you didn't attend the conference, this is your shortcut to the insights that matter most. You'll learn: Why AI dominated the conversation—and where it's actually impacting marketing today What the new "FACTS" model means for AI visibility (Freshness, Authority, Consistency, Trust, Semantic relevance) How tools like "Ask Maps" could change how renters search and evaluate properties Why marketers are feeling overwhelmed—and where outsourcing is becoming necessary How to use reviews + AI to identify gaps in your website content What GEO (Generative Engine Optimization) really means in practice Why adoption speed—not awareness—will determine who wins over the next 12 months To suggest a topic, get in touch! To suggest a topic, get in touch! For more multifamily marketing help, connect with us at Resident360. Drop Us a Review If You Enjoyed the Episode!