Ep #33 - Leverage The Land And Expand Strategy To Open Multiple Countries

If you are working on expanding into foreign markets, you probably leveraged some of your current customers to expand into other countries. This is the land and expand strategy That’s most likely how most of us get the first 2-3 clients in foreign countries But have you considered using this strategy as your main focus to grow internationally and not just to get the first few references? That's what Anthony, CEO of Meeriad have done to expand into several markets. They have mastered the art of landing and expanding into new markets. Anthony tells us everything they do to make sure they convert their first POC or pilot into successful international cross-sells. One key aspect he nailed to get there is this: How do you justify a soft ROI to your client? Sometimes there is no direct relation between your solution impact and a company soft ROI. For instance, how do you justify your solution can directly impact the retention rate of your customer? Well… Anthony found a way. And you can find out how in today’s episode of International Corner. What to expect: How Meeriad uses the land and expand strategy to turn POC and pilots into furthers Sales in other countries Justifying a soft ROI impact to your customers & prospects Getting the commit of your prospect/client during a POC/pilot to convert further locations Hosted on Ausha. See ausha.co/privacy-policy for more information.