Ep. 33 |  Marketing Health, Selling Shame: Who Can We Trust? episode artwork

EPISODE · Aug 5, 2025 · 37 MIN

Ep. 33 | Marketing Health, Selling Shame: Who Can We Trust?

from The Culture Of It All · host Melanie Knights

In episode 33 of The Culture Of It All, we're digging into the diet industry's favorite disguise: health. But when "health" is actually code for thinness, who really benefits? And who gets left behind? I’m asking honest questions about trust, marketing, and the hidden shame of being sold weight loss in the name of self-care. If you've ever wondered whether that wellness product is helpful or harmful, then this episode is for you. I’m also sharing my personal journey in online business, the negative impact of bro marketing, and the manipulative tactics used in the diet industry. Listen to this episode on TakeawaysMarketing should not be involved in our health.Once you see the manipulative tactics, you can't unsee them.The diet industry thrives on creating problems to sell solutions.Being in a larger body is absolutely fine and should be accepted.Self-care is often misrepresented by the diet industry as weight loss.Diets are not a sustainable solution for health.Recognizing the tactics used in health marketing is crucial.The wellness industry often mirrors the diet industry's practices.Weight loss is not synonymous with health.We need to reclaim self-care for all body types.Chapters00:00 Introduction to Diet Culture and Marketing13:54 The Dangers of Marketing in Health23:39 Manipulative Marketing TacticsThank you for listening to The Culture Of It All! this podcast is a reader-supported publication. To receive early posts, bonus material and support my work, consider becoming a free or paid subscriber on Substack. Come say 'hello' on social media! You'll find episode content on Instagram stories. Looking for more conversations around the politics of fashion? Join me on TikTok Until next time, pals — keep showing up, speaking up, and taking up space.

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In episode 33 of The Culture Of It All, we're digging into the diet industry's favorite disguise: health. But when "health" is actually code for thinness, who really benefits? And who gets left behind? I’m asking honest questions about trust, marketing, and the hidden shame of being sold weight loss in the name of self-care. If you've ever wondered whether that wellness product is helpful or harmful, then this episode is for you. I’m also sharing my personal journey in online business, the ne...

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Ep. 33 | Marketing Health, Selling Shame: Who Can We Trust?

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