Ep 33: Ryan Carruthers - How to Build a Community Around Your eCommerce Business

Ryan Carruthers is the CEO and Founder of Membership Mastery, Betfair Trading Community and Carruthers. He has years of experience in the membership industry and eCommerce world, implementing and coaching businesses to create an online community that drives sales and loyalty.  In this podcast Ryan talks about memberships and how eCommerce businesses can monetize them for customer loyalty and retention. He shares his top and hidden tips for success. Find out how to get people to sign up, stay and engage with your membership.  Did you know that you can buy Facebook groups for low prices? Well, he shares how to do this and how to add your own magic to that community. He stresses the power of feedback from disengaged and leaving customers and says that the importance of getting into the mindset of your members and solving their problems. Of course, the podcast ends with a book recommendation and a disclosure, he loves his cat more than his wife AND business.