Ep 33: Solo Episode - Sophie Blowfield On: The 10 Things I'd Do Before Launching a Beauty Brand

This week I'm doing a solo episode with the question I get asked more than any other, and I wanted to sit down and answer it properly — The 10 Things I'd Do Before Launching a Beauty Brand.I've spent over 16 years in rooms with beauty founders — some right at the very beginning, some three years in and quietly wondering why a beautiful product isn't selling. So this is my difficult-question list — the ten things I'd do, in the order I'd actually do them. It's the top-level version of the work I'm usually paid to sit and solve.I hope you enjoy!Follow The Beauty Sessions on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on Substack