Ep. 33 | Terry Seitz | Former Visa VP on Marketing's Role in Driving Enterprise Value | Determinism vs Probabilism in Marketing | How to Demonstrate Marketing's Impact on Enterprise Value

My guest:The Nuance CollectiveTerry Seitz on LinkedInSummary:In this in-depth interview, Terry Seitz shares his insights on the evolution of marketing from creative artistry to data-driven science, the challenges of measurement and attribution, and how marketing can better demonstrate its value to the enterprise. The conversation explores the balance between deterministic and probabilistic thinking, the importance of long-term strategic planning, and how marketers can earn a seat at the executive table.