[EP.33] Use Psychographics To Improve Site Content & Tracking Phone Calls From AdWords

Episode 33 of The Redirect Podcast: The most recent insights from the world of search marketing. Google’s Search Console will now alert you if your site is not using a high-resolution favicon – learn how your site might be rewarded by making this update. Sites that are not secure are getting called out in Google Chrome now, and site owners, you have until July 2018 to see this put into play. Plus a deep dive on using psychographic information to produce better content and ads for your brand. Mine form responses, blog post comments, and industry insights to better play into your customers' desires. Produce better content, drive more traffic, increase leads. Finally, how to use call tracking in Google AdWords to improve conversion rates. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-33/