Ep. #332 - The Polarizing Voice of Power Sports: Mark Sheffield's Take on Dealers and OEMs (Part 2)

In Part 2, Mark Sheffield takes on the biggest challenges in the powersports industry—dealer/manufacturer tension, volume bonuses, co-op pressure, and the race to the bottom hurting profitability.He shares why open dialogue matters, how his perspective shifted with BRP, and why digital lead follow-up may be the industry’s most overlooked opportunity.Candid, bold, and focused on helping dealers win.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.