Ep. #333 - Balancing Tradition and Innovation: Jeff Wheeler on Family, Business, and the Future of Power Sports

What does it take to build and sustain a successful family powersports dealership?In this episode of GarageCast, Jeff Wheeler of Wheeler Power Sports shares hard-earned insights on staffing, manufacturer pressure, the internet’s impact on sales, and why people—not product—drive long-term success. He also discusses succession, leadership, and balancing family with the demands of the business.A must-listen for dealers and industry leaders.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.