Ep. #335 - The Margin Game: Why Relationship Selling Wins

In this episode of GarageCast, we break down the difference between simply processing sales and truly selling. Drawing on insights from Daniel Pink and industry veteran Ed Lemco, we explore how modern dealerships can balance efficiency, technology, and the human connection that drives higher margins, repeat customers, and long-term loyalty.If you want more referrals, better customer experiences, and stronger sales performance, this conversation is for you.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.