Ep. 336 Frank Martin, UMass Minutemen

In this week's episode, Coach Brendan Suhr is joined by Frank Martin, head coach at the University of Massachusetts, for aconversation about the beauty in each coach's journey and what it actually means to teach the game.Martin traces his path from Little Havana and the impact a neighborhood coach named Shakey Rodriguez had on himself and so many others. From there the two discuss how he has continued to develop through sixteen years at Miami Senior High, to Northeastern, Cincinnati, Kansas State, a Final Four at South Carolina, and now UMass.From there the conversation turns to the craft: why coaching is teaching before it is anything else, why growth has to beuncomfortable before it can ever feel good, why confrontation inside a team is a sign of health, and what the modern game has lost in physicality and real competition. Suhr and Martin close with him giving his thoughts on trust, internal leadership, and why real love inside a program is only earned by surviving the storms together.All that and more on Episode 336 of the Coaching U Podcast presented by Noah Basketball.Noah Basketball is trusted by 28 NBA teams, over 200 NCAA programs, and over 1,000 high school programs to capture and analyze key shooting metrics to help your players perfect their shot and reach their max potential.Learn more at noahbasketball.comThe full video set from Coaching U Live 2026 in Las Vegas is now live on Coaching U+ — access our entire library of coaching clinic videos anytime, anywhere, on any device — including the full archive from every previous Coaching U Live event.Watch NOW: https://coachinguplus.comNot a member? Save 20% off your membership to Coaching U+ by using promo code PODCAST20 at checkout