Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers

Lisa Herlinger is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. More than two decades later, it's a thriving business with wholesale grocery and convenience store distribution, spreading joy and dominating frozen novelty aisles nationwide. Tune in to hear about Ruby Jewel's growth as we share: Lisa's commitment to locally sourced ingredients  Finding the balance between quality and price The value of sampling at markets Financial considerations of scaling to wholesale